If you’re asking what how this correlates to you as an individual, we’re turning that corner right now. When I think of the Sears story, I think of how critical evolution and prudent decision making are to success. Sears lost their way. They became less and less relevant and sometimes we as individuals go through the same thing. Sears thought the answer was to keep pouring money into the company without changing the strategy. Throwing good money into a bad or outdated strategy is no different than using cash to feed a bonfire. Let’s identify the areas in our lives where we need to course correct, put a plan in place, and take action to achieve our goals.
Within a matter of weeks, the item that was marked down to $40 jumped to $135. The original price of the blazer was $180. They are great quality and last for years, but that price point is more than I am willing to pay for a garment of clothing. When I notice they are having a sale, I proceeded quickly to identify what I wanted and ended up buying 5 blazers that day. If you’re asking yourself how does this relate to the stock market, I’m getting there.
On October 10, 2018, at 3:45PM EST, I looked at my account and all I saw was red. All I could ask myself was “what the heck is going on today”. I didn’t know if what was happening was related to the political climate in the U.S. or if something had taken place internationally. I flipped on CNN and Bloomberg and saw, “BREAKING NEWS - STOCK MARKET DOWN 800 POINTS”.
Everyone is panicking and selling out of their positions.